Kent RO becomes principal sponsor of Sri Lankan cricket team for ICC CWC
MUMBAI: In a strategic move to cater to international markets, water purifier brand Kent RO Systems has taken the principal sponsorship of the Sri Lanka cricket team for the forthcoming ICC Cricket World Cup 2019.
As part of the partnership, Kent RO logo will feature on the Sri Lankan team jersey. The move is a part of the company’s broader expansion plans in the international markets in the next few years.
Underlining the significance of his company’s association with the team, Kent RO CMD Dr. Mahesh Gupta said, “We are really excited to be sponsoring Sri Lanka National cricket team in World Cup. World Cup is the most popular format of the game and the highest order of agility, concentration and expert skill of the game.”
Kent has a large number of Sri Lankan consumers and has a distribution system in the country. This sponsorship of Sri Lankan cricket team will help in expanding Kent’s presence in Sri Lanka.
“We have been looking to aggressively expand our business in the region and partnering with dealers and distributors is a significant step in that direction and will be exploring further prospects,” added Dr. Gupta.