K Madhavan to head Star’s TV biz while Uday Shankar will oversee Hotstar

MUMBAI: Following Sanjay Gupta’s exit, Star India has elevated K Madhavan as the head of TV businesses across markets and verticals while Uday Shankar will directly oversee the digital business Hotstar.

Gupta, who is joining Google as the new country manager and vice president of sales and operations for India, will formally exit Star on 27th December.

In an internal memo, Star and Disney India chairman Uday Shankar said that all of Sanjay’s direct reports will report to K. Madhavan. Nitin Bawankule, who recently joined the company as head of ad sales, will report to K Madhavan for TV business and to Uday Shankar for Hotstar business.

“As you are aware, Sanjay Gupta has decided to move on and has requested to be relieved of his responsibilities at Star by end of this month. Sanjay’s last working day will be December 27, 2019,” Shankar said in the internal memo.

He further added, “In order to create minimum disruption to the business, I have decided that K.Madhavan, who has built our regional entertainment business will now look after all our TV businesses across markets and verticals. All of Sanjay’s direct reports will report to K. Madhavan. Please join me in congratulating him on his new role. I am confident he will bring great glory and success to Star.”

“For the time being, I shall have a direct oversight on Hotstar, and Hotstar leadership will work directly with me. Nitin Bawankule who has recently taken charge of Ad-sales for HSM, Sports & Hotstar will report to K.Madhavan for the TV business and will work directly with me for Hotstar sales. I look forward to your support for this transition.”

Prio to his elevation, Madhavan was overseeing the business ventures of Star in four southern states and a portfolio of regional channels in Malayalam, Kannada, Tamil, and Telugu.

Madhavan has been instrumental in transforming Asianet as the undisputed leader in Malayalam by acquiring more than 50 percent of the market share. Under his leadership, the channel has been taken to more than 100 countries.

Prior to his media career, Madhavan was into banking and corporate finance. In 1999, he joined Asianet Communications Ltd. as Director and took charge of the company as the MD and CEO in 2000. Madhavan joined Star as South Head in 2008 after Star acquired Asianet. He is also Director of IBF and the President of Kerala Television Federation.

You may be interested