JioCinema inks content deal with Sun NXT to bolster its regional line-up
JioCinema users will have access to a catalogue of over 4,000 South Indian movies from Sun NXT’s library. Jio users have exclusive access to JioCinema and can be a part of JioCinema’s ‘Super South Swag’ with their favourite stars.
JioCinema is known for its wide-ranging and versatile on-demand video experiences, including exclusive original videos across genres and vernacular languages.
“The association between the two digital platforms will help deliver the best of South Indian video content to the south Indian movie fans on Jio,” according to a statement.
Sun NXT offers over 50,000 hours of live TV content, movies, originals, kid’s, music across 4 South Indian languages viz: Tamil, Telugu, Kannada & Malayalam. It has subscription-based plans as well as ad-supported free content.
JioCinema already has the widest content including 10,000+ Movies, 1 Lakh+ TV Show Episodes & Originals.
As reported earlier by TelevisionPost.com, Sun TV Network is eyeing Rs 100 crore revenue from its over the top (OTT) service Sun NXT in FY21. The company also plans to spend Rs 150 crore in the OTT business in the next 18 months.
During the Q2 earnings conference call, the management had said that the company has made significant gains on the digital front from October. After striking a deal with a leading media group’s ad-based OTT platform, the number of subscribers for SunNXT is now at 11 million. The OTT platform was garnering Rs 50 crore revenue.
The management had stated that the number of subscribers could reach 20 million by December 2019 after its deal with Reliance Jio fructifies. The management had also disclosed that they have also been approached by global OTT players for content and are yet to take a decision on the same.