Jio TV acquires Nidahas Trophy digital rights for the Indian market
MUMBAI: After bringing two back to back major global sporting events – Winter Olympics 2018 and EFL Cup (Carabao Cup Final) for Indian digital consumers in recent weeks, Reliance Jio’s live TV service JioTV has acquired the exclusive India digital rights for the upcoming T20 cricket series Nidahas Trophy.
Nidahas Trophy is a tri-nation T20 competition which will be played at Colombo from 6-8 March between host Sri Lanka, Bangladesh, and India.
JioTV, which recently won the Global Mobile (GLOMO) Award 2018 for the “Best Mobile Video Content”, said that it is working with Sri Lankan Cricket to provide comprehensive coverage of the triangular series, enabling millions in India to access live and catch-up content on their mobile devices.
The event coverage on JioTV will commence at 6:25 pm on match days. It will include live and repeat telecast and highlight packages.
Sri Lanka Cricket COO Jerome Jayaratne said, “We are excited to partner with JioTV to bring in the action-packed T20 series to Indian cricket fans, and look forward to connecting with the cricket consumers in the sub-continent.”
Schedule for Nidahas Trophy:
March 6, 2018: Sri Lanka v India
March 8, 2018: Bangladesh v India
March 10, 2018: Sri Lanka v Bangladesh
March 12, 2018: Sri Lanka v India
March 14, 2018: Bangladesh v India
March 16, 2018: Sri Lanka v Bangladesh
March 18, 2018: FINAL