ITW Mediaworx facilitated transfer of rights for Indian cricket team jersey sponsorship
MUMBAI: ITW Consulting-owned sports media agency ITW Mediaworx has said that it was instrumental in consulting Oppo and Byju’s for the transfer of rights of the prestigious Indian Cricket Team Jersey sponsorship. Byju’s was recently unveiled as the new Team India Sponsor by the BCCI. Byju’s will hold the rights for the sponsorship till 31st March 2022 beginning with the assignments for South Africa home series starting 15th September 2019.
Team India shall sport the jersey with the new sponsor for the first time during the tomorrow’s India vs South Africa T20I at Dharamshala. Being the preferred agency of Oppo, ITW Mediaworx was consulted to find a suitable partner for the prestigious sponsorship.
“It has been a very special project for us, to find a partner with a common interest and to meet the objectives of all stakeholders involved. In BYJU’S, we found an ideal partner, there were a lot of synergies and a common passion for Indian cricket. India’s leading education and learning app will now become the Indian team sponsor and will be seen on the jersey of the Indian national team” said ITW Mediaworx director Nikhil Vyas.