ITW Consulting ropes in SPNI’s Deep Drona as chief business officer

MUMBAI: Sports management company ITW Consulting, an affiliate of Global Sports Commerce, has appointed Deep Drona as a chief business officer with effect from October 2019. The company specialises in crafting and executing multi-faceted brand management solutions across sports, entertainment, and media.

Deep will be responsible for streamlining and creating synergy amongst all verticals of ITW to provide 360-degree solutions to our clientele. Additionally, he will be developing and implementing new IP’s in the global market across sports and other business lines and assist ITW consulting management in achieving its next level milestones in National and International Markets.

“As we further scale up our business in the market with new networks and offerings, we see great potential in bringing more synergy across different revenue functions of ITW. Deep’s incredible knowledge and experience will help us further streamline and provide 360-degree solutions to our clients. We have our expertise in Sales, Consulting, Talent, Events, Content, Sports media planning and buying, all under one entity. Further, we would like ITW to establish its credentials as a complete Sports, Media & Entertainment organization. We see Deep with his rich experience in Sports & Entertainment to add to our vision & meet our aggressive plan to establish ITW as a leader & forefront player in the market,” said ITW Consulting co-founder & MD Bhairav Shanth.

ITW Consulting chief business officer Deep Drona said, “I am excited to take up this role and explore newer possibilities. I look forward to working with the team to build and execute impactful strategies as I embark on this exciting journey. ITW is unique in terms of the services they offer, they are in an end-to-end Company with solutions for clients offering Sales and Marketing opportunities across Sports Media and Entertainment along with being the largest sellers and consultants on cricket rights. Besides this ITW Group Companies ITW Global, DOOH, Playworx Entertainment, MediaWorx, Catalyst also offer a world of opportunities for collaboration to pitch 360 to clients”.

With over two and half decades of experience, Deep joins ITW post a long and very successful stint at Sony Pictures Networks India (SPNI). Earlier, he was cluster head Sales of all Sony Sports channels and Movie channels. Prior to SPN, he was with Sri Adhikari Brothers Television Network where he set up sales operations and also launched successfully SAB TV. Nimbus Communication is where he began his TV career.

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