ITW Consulting acquires in-ground, broadcast production rights for India-Ireland T20I series

MUMBAI: India-based Sports management company ITW Consulting has acquired the in-ground and broadcast production rights from Cricket Ireland for the upcoming India-Ireland T20 series.

Cricket Ireland is organizing the two T20Is against India that will be played on 27 and 29 June at Dublin. The exclusive deal involves title sponsorship, on-ground, and in-stadia advertising rights along with their broadcast production respectively.

ITW Consulting won the rights as they offered value for the inventory amongst other agencies. ITW Consulting is permitted to market the in-stadia advertising rights and can enter into a contract with potential clients and agencies towards exploiting the rights commercially. Additionally, the broadcast production will be done by the TSG-innovative, an independent broadcast vertical of ITW Consulting.

Commenting on the association, ITW Consulting Director MS Muralidharan said, “Our vision is to make ‘ITW’ synonymous to the idea of best in class organisation in promoting, encouraging investments and laying the foundation to ‘sports’ as a leading industry. We are pleased to be associated with Cricket Ireland and with this partnership we are hoping to infuse more energy into them and looking forward to our journey together.”

Talking about the rationale behind the deal, ITW Consulting co-founder Bhairav Shanth said, “Our team has an extensive catalogue of cricket work. Instilling innovation as a core of our business has enabled us to succeed in supporting various cricket boards and many global brands. Our sales team expertise and innovative on-ground technologies help the brands to stand tall and cherish seamless branding experience whilst enhance the fan experience during the matches. It is undoubtedly evident that the series will be a platform for brands across the world to build strong and strategic engagement. Additionally, our independent broadcast production vertical TSG-innovate – with its proven success in past – will help enhance optimum broadcasting quality to global viewers.”

Cricket Ireland chief executive Warren Deutrom said, “This summer pushes us forward as an organisation and as a sport – it is a real investment in making cricket a mainstream sport in Ireland. We anticipate that the T20I series against India will be the biggest worldwide TV audience of any event – sporting or otherwise – ever staged in Ireland. ITW’s innovation and production standards are widely acclaimed and we are delighted to form this partnership with ITW Consulting. It is great to be associated with such progressive team who has vast experience in this sector.”

The Cricket Ireland will be organising the Test Matches against Pakistan from 11-15th May 2018 followed by Afghanistan Series in August 2018.

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