iTV Network launches Kannada news channel

MUMBAI: News broadcaster iTV Network has entered the South India market with the launch of Kannada news channel NewsX Kannada. In sync with the NewsX’s approach to promote ‘News, Not Noise,’ the new channel will focus on real issues and highlight matters that concern Kannadigas across the globe.

The company said that the channel will offer news and other well-research content that will include crime and investigation, spiritual and entertainment programmes, reality shows and much more. Being launched ahead of the Karnataka Elections, 2018, Election Express will be a programme to watch out for.

It also stated that being an extension of brand NewsX gives NewsX Kannada an immediate advantage as NewsX has a steadily-increasing stream of followers in South India. The launch of the Kannada channel substantiates the brand’s endeavour to reach out to a larger audience and create products that respond to the growing need for credible providers of regional news services.

Speaking about the new venture, iTV Network CEO Varun Kohli said, “NewsX is committed to editorial independence, impartiality and public purpose. Our regional ventures are aimed at fostering local identity while encouraging debate and participation. NewsX Kannada reiterates our position as a valuable source of news and information and is set to further highlight the personality and distinctive culture of Karnataka.”

iTV Network has begun its regional foray with India News Punjab followed by India News Gujarat. The network also includes India News Haryana, India News Uttar Pradesh-Uttarakhand, India News Rajasthan, and India News Madhya Pradesh-Chhattisgarh apart from NewsX.