iTV Network in agreement with AM Television to launch NE News
MUMBAI: iTV Network has entered into an agreement with AM Television, the owner of Assamese news channel Prag News, to launch NE News. iTV network and AM Television today announced their agreement to launch NE News at an event in Guwahati.
NE News will be a free-to-air (FTA) news channel. It will be available across all the platforms and will have a presence on Cable, DTH and Digital platforms.
The channel’s philosophy is to present content that is credible, insightful and positive in nature. It will telecast daily state-specific news bulletins done in the vernacular language of all States.
The programming will focus on viz. Regional News (in Assamese, Bengali, Bodo, Nepali, Hindi and English language), Socio-legal shows, News Insights, Talk shows, Cultural shows, Special programming on food, fashion, lifestyle, tourism, music, sports, health and education et al.
In line with the evolving consumption pattern of news, the channel will not just be limited to television, but will also have a focused approach on social media presence and create a content that focuses on engaging viewers of all age group.
The existing set of players in the north-east news channel genre includes News Live, DY 365, Protidin Time, News18 Assam, Assam Talks and News Time Assam.
iTV Network Founder and Promoter Kartikeya Sharma said, “With NE News, iTV network further aims to strengthen its position by targeting the viewers’ in north-east and providing them with differentiated content which cuts through the morass of the market by offering the viewers a ‘different visual culture’ without compromising on basic values. It’ll be a perfect platform for the advertisers to reach to their target audience.”
AM Television CMD Sanjive Narain said, “The partnership with iTV network is a strong strategic fit, leveraging the two leading companies’ respective strengths, across many areas. With NE News, it is a powerful opportunity for us to significantly expand our presence in the north-east region, a vibrant and very important market, and extend it to other parts of India over time.”