ISL, Twitter renew partnership to take fan engagement to next level

MUMBAI: The organisers of the domestic soccer league Indian Super League (ISL) has renewed partnership with Twitter for the fifth edition of the league.

As part of the partnership, fans will enjoy video highlights in multiple Indian languages, engage with @IndSuperLeague through Conversational Video Cards, video polls to ascertain the Fans; Player of the Match #OnlyOnTwitter experiences.

Conversational Video Cards: @IndSuperLeague will Tweet a video with an option for fans of either team to share their support by simply clicking on the team hashtag below and Tweeting the video.

Match Video Highlights in four languages: Fans will be able to catch match video highlights in multiple Indian languages including English, Tamil, Bengali and Malayalam.

Video polls to ascertain the Fans’ Player of the Match: With the brand new Twitter video polls feature, @IndSuperLeague will give fans an opportunity to decide who is their player of the match.

Twitter head of sports partnerships Asia Pacific Aneesh Madani said, “Twitter is where the most valuable audiences are at their most engaged and we’re excited to see ISL start with them. The league’s suite of experiences for fans has only grown over the seasons and they have been pioneers in making football even more accessible to fans with regional language highlights. We’re confident fans will watch and talk about the action with the ISL’s bold use of conversational video cards. Lots of fun for fans to look forward to.”

An ISL spokesperson said, “Our partnership with Twitter continues to grow over the seasons and this year is even better. We’re thrilled to be the first football league in the world to use conversational video cards for a full season to build up the match for our fans and bring them into the conversation. Our offering of regional language tweets which now includes Tamil in addition to Bengali and Malayalam will ensure we reach even more fans than before. Here’s to an exciting season both on and off the field.”

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