Irdeto launches Android TV security solution- ‘Irdeto Armor’
MUMBAI: To tackle security challenges, Irdeto has launched its Android TV security solution named “Irdeto Armor.” Designed to protect the device, data and services built on Android TV, Irdeto Armor now provides operators with the ability to securely manage this open platform. By supporting broadcast, OTT and new apps through open platforms like Android TV, operators are better able to address consumer demand now and in the future.
“Pay TV must evolve to survive, let alone thrive, and the services which will flourish will offer a credible user experience on all relevant devices to an increasingly discerning and value-conscious audience,” said Ed Barton, Chief Analyst of the Media, Entertainment and Consumer Practice at Ovum.
“The competition from digital platforms is intensifying and relying on audience lock-in doesn’t work: operators have to balance the latitude offered by Android TV to finesse the user experience while protecting their ecosystems and business models alike. Given how important security is in underpinning audience confidence and trust on premium TV and video platforms, who operators choose to work with is a technical, commercial and, ultimately, critical decision to get right.”
“Changes in consumer behavior, the growth of unmanaged devices and the rapid evolution of STB platforms are just some of the challenges faced today by pay TV operators,” said Andrew Bunten, SVP of Content Protection at Irdeto. “The need to differentiate on content is more critical now than ever before. Open platforms like Android TV allow operators to future-proof their STB and provide consumers with choice. At the same time, protecting open platforms is crucial to preventing loss of revenue, STB investment, content and data as well as any other damage to the operator’s brand. With Irdeto, operators have a trusted security partner to help them achieve their business goals on any platform.”