iProspect India bags digital media duties of OLX
MUMBAI: iProspect India, the digital performance agency from the house of Dentsu Aegis network, has bagged the digital media duties of online marketplace, OLX India. The account was won following a multi-agency pitch and will be serviced from the agency’s Delhi office.
Commenting on the win, Rubeena Singh, CEO, iProspect India said, “OLX changed the way one looked at online marketplace in the country and it has only grown ever since. I’m glad to have a brand like OLX on board and hope to serve their growth ambitions.”
Thought leadership, strategy, customer-centric thinking, technological expertise are a few parameters on which OLX India opted for the agency.
On the association, OLX India, in a statement said, “OLX is determined to effectively reach the growing internet population of India and to partner our journey of this growth, we have iProspect on board as our Digital Media agency. After a two-month-long pitch, we believe iProspect was able to understand the brand OLX, its ambitions and its influence in the digital classifieds space. This is extremely critical for us and we are confident that iProspect, with their proven track record, will be able to drive our new brand objectives successfully to our target audience.”