IPL 2019 opening weekend viewership increased 31% to 219 mn viewers
MUMBAI: The opening weekend of Indian Premier League (IPL) season 12 saw 31% growth in viewership with 219 million viewers (All India 2+ U+ R) tuning in, according to BARC India data shared by official broadcaster Star India.
The opening weekend comprised three IPL games including the opening match between Royal Challengers vs Chennai Super Kings.
The broadcaster also claimed that the reach in HSM on the opening day grew by 30% while in South reach grew by 20%, driven by a strong regionalisation strategy. Apart from the robust growth in reach, viewership also grew by a solid 29%, as per the BARC Preview Report.
In 2019, the regionalisation story was strengthened with the introduction of Marathi and Malayalam feeds taking the total number of languages to eight (English, Hindi, Tamil, Telugu, Kannada, Bengali being the other languages) which is the maximum for any sport tournament till date.
Additionally, Star curated a special feed targeting families & kids on Star Gold to invite a wider section of audiences. The first episode of ‘Sunday Funday’ was broadcast on the opening weekend to give viewers a fresh and relatable experience to IPL 2019. As part of the feed, an exclusive show – ‘Meet the Khelkars’ had cricketing legends Irfan Pathan, Virender Sehwag and Krishnamachari Srikkanth talking about their cricketing journey in a fun and light-hearted manner.
Making it a truly global extravaganza the commentary roster for IPL 2019 features over 100 experts from India and across the globe. The #SelectDugout meant for the ardent cricket fan who is always looking for more, also received an overwhelming response from the fans with the introduction of Brendon McCullum to the likes of Gautam Gambhir, Dean Jones, Kumar Sangakkara, Scott Styris, and Anil Kumble.