IPL 2018 surpasses previous edition in social media conversations

MUMBAI: The Indian Premier League (IPL) 2018 buzz on the social media is expected to be 3 times more than the previous edition, according to a report by Wavemaker.

The agency has analysed the social media conversations that happened around IPL season 11 from 7th April to 4th May 2018. The IPL has already surpassed the previous edition with 9.9 million conversations till 4 May compared to 6.19 million for the entire IPL 10.

The report predicts the total social media conversations to touch 17 million thereby making the buzziest IPL tournament in its 11-year old history.

The analysis has been done by Wavemaker Mesh – our marketing command center.

After two years exile, Chennai Super Kings make their come back with a bang, emerging as the buzziest team this IPL season followed by Mumbai Indians and Royal Challengers Bangalore. Last year’s favourite Kolkata Knight Riders have slipped to the fourth position.

Amongst players, M.S. Dhoni continues to be the most talked about. Last year, Dhoni had 0.5 million social buzz around him by end of the season. This year his popularity has already grown many folds with him garnering almost 1.08 million mentions. Dhoni and CSK compliment well and fans can’t stop chanting #whistlepodu & #yellove every time they mention both.

Fans from Delhi city contribute to maximum chatter this IPL season (37%) followed by Tamil Nadu (18%) and Maharashtra (11%).

Though Vodafone is not the official sponsor this IPL season (breaking a 10-year-old partnership), it still manages to emerge as the buzziest brand on social media this IPL season so far, followed by official sponsor Vivo and competition brand Jio.

Vodafone’s ZooZoos campaign continues to be popular and the most awaited campaign amongst fans. Vodafone also emerges as the most watched ad on digital this year – Unofficial Sponsors of Fans, followed by Coca-Cola – Share a Coke and Tata Motors’ series of videos promoting Nexon this year.

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