IPL 11 was buzziest edition with 18.8 mn Tweets
MUMBAI: The just-concluded Indian Premier League (IPL) 11 was far more buzzier on Twitter than its previous edition. Twitter users sent 18.8 million Tweets in 2018 which is a 100% increase in the number of IPL-related Tweets.
The #IPLFinals 2018 was the most Tweeted finals ever in the history of the tournament recording over 1 million Tweets.
#WhistlePodu #விசில்போடு topped the 2018 Twitter IPL Emoji Index by a mile, coming in 175% ahead of the next team. It was followed by Delhi Daredevils: #DilDilli or #दिलदिल्ली, Royal Challengers Bangalore: #PlayBold or #RCB, Sunrisers Hyderabad: #OrangeArmy or #SRH, Kolkata Knight Riders: #KKRHaiTaiyaar or #কেকেআরতৈরী, Mumbai Indians: #MI or #क्रिकेटमेरीजान, Kings XI Punjab: #LivePunjabiPlayPunjabi or #KXIP, and Rajasthan Royals: #Hallabol or #हल्लाबोल.
Chennai Super Kings @ChennaiIPL was the most mentioned team in IPL 11 followed by Mumbai Indians @mipaltan, Royal Challengers Bangalore @RCBTweets, Kolkata Knight Riders @KKRiders, Sunrisers Hyderabad @SunRisers, Kings XI Punjab @lionsdenkxip, Delhi Daredevils @DelhiDaredevils, and Rajasthan Royals @rajasthanroyals.
Fans were able to enjoy the #CricbuzzLIVE show that streamed live on Twitter every day, before during and after the matches during the entire season. There were 170 episodes of Cricbuzz LIVE that were streamed on Twitter. Every Saturday, fans also went to watch the live streams alongside a curated timeline of Tweets from which fans engaged in the cricket conversation.
The expert panel of the show featured Zaheer Khan (@ImZaheer), Harsha Bhogle (@bhogleharsha), Gaurav Kapur (@gauravkapur), Michael Vaughan (@michaelvaughan), Simon Doull (@Sdoull), Joy Bhattacharjya (@joybhattacharj), Gautam Bhimani (@gbhimani) and Danish Sait (@DanishSait).
Star Sports lit up Twitter during IPL with the #SelectDugout experience. Fans got the unique opportunity to have their questions answered via personal video responses from a chance to have their questions answered from a wide group of experts representing multiple nationalities including Brett Lee (@BrettLee_58), Scott Styris (@scottbstyris), Dean Jones (@ProfDeano), Anil Kumble (@anilkumble1074), Damien Fleming (@bowlologist), Darren Sammy (@darrensammy88), Graeme Smith (@GraemeSmith49), Kevin Pietersen (@KP24) and a host of other select experts.
Twitter Asia Pacific head of sports partnerships Aneesh Madani said, “This was by far the most talked about IPL on Twitter ever. The excitement was palpable right from the moment Kedhar Jadhav won the first match for the Chennai Super Kings with a boundary at the Wankhede stadium in Mumbai and Ambati Rayudu did an encore to win the final. Fans had fun with Indian language emojis for the teams, had access to 170 LIVE episodes of #CricbuzzLIVE on Twitter, and enjoyed a direct connection to commentators with personal video replies via #SelectDugout.”