IPL 11 final match notches 55.6 mn impressions

MUMBAI: The Indian Premier League (IPL) finale between Chennai Super Kings and Sun Risers Hyderabad garnered 55.6 million impressions which is 41% more than the viewership garnered by the final match in the previous edition.

The IPL 10 final between Mumbai Indians and Rising Pune Stars had garnered 39.4 million impressions.

Altogether, IPL 11 garnered 1.4 billion Impressions which is a 15% increase IPL 10 viewership of 1.2 billion Impressions.

Regional feeds witnessed growth during IPL 11. The Hindi language contributed 54% of viewership, followed by English at 24% and regional at 22%.

The IPL 11 was broadcast on Star Sports 1 (SD+HD), Star Sports 1 Hindi (SD+HD), Star Sports 1 Tamil, Star Sports Select 1 (SD+ HD), Star Suvarna Plus, Star Maa Movies, DD Sports, and Jalsha Movies.

The final match was also aired on Asianet Movies, Star Plus (SD+HD), Star Gold (SD+HD), and Star Pravah.

IPL 10 aired on Sony Max, Sony Six (SD+HD), Sony ESPN (SD+HD).

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