Intertrust, Jadooz in partnership to deliver VR entertainment to cinemas in mid-size cities

MUMBAI: Digital rights management provider Intertrust Technologies Corporation has partnered virtual reality (VR) content provider Jadooz to bring the first of its kind VR entertainment to cinemas in mid-size cities across India.

Jadooz VR will use Intertrust Kiora, an all-in-one offline content delivery platform, that will bring first-run movies to cinemas to create a novel entertainment destination for movies and gaming.

The creation of industry leaders across the fields of content, technology, virtual reality, and gaming, Jadooz will bridge the entertainment divide across emerging markets. Jadooz is focused on revolutionising the e-sports, sportainment, and edutainment audience segments.

Bangalore-based Kiora provides a revolutionary software and hardware system combining world-class secure digital rights management with a content distribution architecture designed to distribute content over its own local wi-fi network.

Kiora’s secure and open content delivery platform will empower Jadooz to deliver content through the cloud. Providing a seamless content streaming experience with Kiora Freestyle, viewers will be able to simultaneously stream hours of content at 90 frames per second at a speed of 120Mbps.

“The main inhibiter to VR adoption is poor connectivity. Audiences exposed to HD TV quality expect VR content to have close to zero latency. Jadooz has an innovative solution that focuses on ensuring a great user experience for these audiences, and Kiora helps them deliver this novel customer experience,” said Intertrust General Manager, India Anahita Poonegar.

Jadooz co-founders Rahul Nehra and Rajat Ojha added, “Jadooz will transform the way entertainment is consumed across emerging markets and will bring the world of HD-VR-AR-MR within arm’s length of a common man. We are excited about our partnership with a global leader like Intertrust we and look forward to bridging this entertainment divide together.”

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