Inshorts claims 2x growth in rev run rate at Rs 60 cr per annum

MUMBAI: Noida-based content discovery and distribution platform Inshorts has claimed that it has posted 2x increase in its revenue rate in the last six months. The revenue run rate grew from Rs 30 crore to Rs 60 crore per annum.

Inshorts also posted EBITDA (earnings before interest, tax, depreciation, and amortization) positive growth in Q3 of this year. Coincidentally, the company’s total revenue till October is also Rs 60 crore since starting revenues in 2016.

The platform is targetting Rs 100 crore revenue in FY19.

Founded in 2013 by Azhar Iqubal, Deepit Purkayastha and Anunay Pandey, Inshorts is a content discovery and distribution platform that pioneers in short form branded content and launched its first ad in July 2016.

Within four years of its inception, Inshorts became operationally profitable in November 2017, with revenue coming in through branded partnerships and sponsored content.

Inshorts said its growth is driven by its top of the line premium users who look for the on-the-go accessibility to news. While a majority of users are from Tier I and Tier II cities, the app deeply engages with its audience across all demographics in India. As a brand, Inshorts understands the need of its fast-moving premium users and hence creates advertising solutions that do not compromise with user experience on the app.