Inox installs Samsung Onyx LED screen at its multiplex in Inorbit, Malad

MUMBAI: Multiplex chain Inox Leisure has in partnership with consumer electronics company Samsung India installed an LED screen at its multiplex in Inorbit Mall, Malad.

Titled ‘Iox Onyx’, the multiplex operator claimed that the Cinema LED screen offers most powerful, captivating and larger-than-life visuals thus, making the cinema viewing experience as natural as you would watch it in the real world.

Through HDR refinement, guests get to enjoy the next level experience with more detailed, textured and visually rich content because it is 10 times brighter than a conventional projector and also has an infinite contrast ratio.

Samsung Onyx is unaffected by ambient light, it upholds consistent and distortion-free picture quality that keeps audiences engaged and keeps it close to realism. Not just visually advanced pictures, Onyx Cinema LED technology amplifies next-level cinema content with JBL’s sculpted surround sound audio.

“Onyx, another transformational innovation by Samsung, will change the way we watch movies and will mark a new chapter in the history of cinema. The hundred-year-old projection technology will be a thing of the past. With INOX Onyx, welcome true colours, bring alive the LED Screen with real life like picture quality and exhilarating sound. We are elated to partner with Inox in our endeavour to revolutionize the movie viewing experience in the city of dreams – Mumbai,” said Samsung India VP consumer electronics enterprise business Puneet Sethi.

“At Inox, we believe in the philosophy of ‘LIVE the Movie’ and commit the best cinematic experience to our customers. Our association with Samsung to launch World’s first cinema LED technology in Mumbai is a testimony of this commitment to them. Technology and innovation are at the core of Inox and we continue to redefine the cinema viewing experience by combining luxury with technology to present the best experience to our audience,” said Inox Leisure CEO Alok Tandon.

With increasing interest in the technology among movie experts and enthusiasts, Samsung launched the innovative Onyx Cinema LED, a move away from the projection systems that were existing hitherto. The Onyx Cinema LED has the potential to deliver unparalleled picture quality, bringing content to life with greater vibrancy and accuracy.