Infosys to acquire US-based ad agency Wongdoody
MUMBAI: IT company Infosys has inked a definitive agreement to acquire Wongdoody, a US-based, full-service creative and consumer insights agency. The move strengthens Infosys’ creative, branding and customer experience capabilities, and demonstrates its continued commitment to bringing innovative thinking, talent and creativity to clients around the world.
Wongdoody, an award-winning creative agency with studios in Seattle and Los Angeles, brings to Infosys globally recognized creative talent and deep marketing and brand engagement expertise.
The agency is known for its fully-integrated campaigns, omnichannel programs, expertise in connecting digital experiences to physical in-store experiences, and capabilities to create multi-platform content that marries data and analytics with the creative expertise to drive compelling, shareable content.
With services that include strategy, research and insights, brand and marketing positioning, creative design, advertising and production, Wongdoody elevates global brands across industries from telecommunications and consumer electronics to healthcare and consumer packaged goods.
“We are focused on partnering with global brands and CMOs to help them on their digital transformation journeys, by developing a digital experience services ecosystem with services ranging from strategy, design and user experience, to creative and digital marketing across the customer experience value chain. Wongdoody’s expertise in driving innovative creative solutions is already yielding significant results in our initial collaborations with clients, and this acquisition will further enhance Infosys’ capabilities in this space,” said Ravi Kumar S, President & Deputy COO, Infosys.
Wongdoody founder and chairman Tracy Wong added, “Joining forces with Infosys gives us the power to implement our creativity in ways that weren’t possible before. Brand experiences, powered and backed by Infosys’ digital and technological might, can change the trajectory of our clients’ businesses and revolutionize how customers experience their brands. It’s a great honor for us to complete a true end-to-end Infosys engagement offering.”
“Wongdoody is a stellar addition to the Infosys Digital family. Their creative excellence and reputation of driving engaging digital customer experiences that operate at the intersection of advertising, retail, technology, and design precedes them. I’m personally excited to work closely with the Wongdoody team to strengthen our customer experience capabilities and bring new thinking, talent, and innovation to our global clients,” said Infosys Digital Global Head Scott Sorokin.
Wongdoody CEO Ben Wiener said, “As our clients grapple with the implications of digital disruption for their brands and customers, joining Infosys gives us instant scale and expertise to leverage data and user experience insights to build brand platforms for the future. This is a unique marriage of digital strategy, creative and technology talents to build the agency model that modern CMOs are demanding.”
The acquisition represents Infosys’ further commitment to the expansion of a worldwide, connected network of Digital Studios. With Infosys Digital Studios spanning the globe – from Bengaluru and Pune to New York, London, and Melbourne – the addition of Wongdoody strengthens Infosys’ ability to fulfill the needs of global clients for comprehensive digital transformation solutions required to meet customer demand for next-generation, enhanced customer experiences.
Focused on accelerating its digital experience strategy, Infosys had earlier announced the acquisition of Brilliant Basics, a London-based digital design and customer experience innovator that is creating significant value to clients across Europe & Middle East.
The acquisition of Wongdoody is expected to close during the first quarter of fiscal 2019, subject to customary closing conditions. GP Bullhound acted as the exclusive financial advisor to Wongdoody on this transaction.