Independent TV partners ‘URI: The Surgical Strike’ for co-branded campaign

MUMBAI: Leading direct to home (DTH) service provider Independent TV has joined hands with Vicky Kaushal starrer, upcoming Bollywood big ticket film ‘URI: The Surgical Strike’ slated to release Worldwide on 11th January 2019. The deal entails a co-branded campaign spread across digital, multiple onscreen and outdoor branding which seamlessly merges the brand with the film.

Talking about the association, Blue Bang Media & Entertainment MD & CEO Vinay Punjabi said, “The brand was convinced by the idea of the integration as the genre of the movie is such that it targets all age groups and socioeconomic strata. Such stories inspired by real-life events that too related to the country and Army certainly make a deep impact.”

‘URI: The Surgical Strike’ is a film inspired by true events based on URI attack on Indian soldiers produced by Ronnie Screwvala starring Vicky Kaushal, Paresh Rawal, Yami Gautam in lead roles. It is an explosive action film based on a real-life story with a talented cast that will keep audiences hooked till the end. The film promises a wide distribution in theatres pan India and territories worldwide.

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