Inaugural week of IPL 2019 recorded 282 mn viewers, claims Star
MUMBAI: Broadcaster Star India has claimed that the inaugural week of the Indian Premier League (IPL) 2019 recorded a historic opening with 283 million viewers tuning in across the country, which is 15 % higher than last year.
Television viewership reached a phenomenal 33.1 million average impressions registering a growth of 28% setting a viewership record in the history of the tournament. The viewership data is based on BARC (TV + OOH) and only match telecast hours have been considered.
Regionalisation, the broadcaster stated, has fuelled growth with HSM viewership growing 32% and South growing at 19% versus last year. This growth can be attributed to the massive regionalisation efforts, as the tournament is being broadcast in 8 languages – English, Hindi, Tamil, Telugu, Kannada, Bengali including Marathi and Malayalam on Sundays.
Star has expanded the appeal for the tournament further inviting kids and family with a curated feed called Super Funday, telecast every Sunday on Star Gold. This contributed a massive growth of 41% in viewership amongst kids versus last year.