IN10 Media’s newly launched Juggernaut Productions to create shows for OTT platforms
MUMBAI: IN10 Media has launched a content creation hub Juggernaut Productions that provides an end-to-end solution to clients. Juggernaut Productions is gearing up for the shoot of its first web series for over the top (OTT) platform ALTBalaji later this month, for which pre-production is in full swing.
It is also developing shows with Voot, Applause Entertainment, and Roy Kapoor Films. The company is also in talks with other leading OTT players to engage with them to create cutting edge, high-quality content.
Juggernaut aims to create a plethora of video content across formats, platforms and industries, servicing clients as varied as OTT platforms, broadcasters, advertisers, and brands which will include binge-worthy web series, clutter breaking TV series, Digital & Mobile audio content, corporate films, brand films, short-form content.
IN10 Media MD Aditya Pittie commented further, “The demand for professionally produced video has never been higher, and all indications point to growth across all sectors of the media and entertainment industry. Juggernaut Productions is being built keeping in mind the swiftly evolving requirements of the industry and aims to stay abreast with the time, with clearly defined verticals that identify, nurture, and bring to fruition the best talent and ideas in the market. We are confident that the experience and expertise that Samar brings will contribute immensely towards realising the vision of Juggernaut Productions.”
IN10 Media has also roped in Samar Khan, as COO for its OTT vertical. An industry veteran with over 20 years of experience, Samar has worked on several OTT projects across platforms including the popular web-series ‘The Test Case’ that streamed on ALT Balaji. Earlier, in his 4-year stint as head of ‘Red Chillies Idiot Box’, the TV division of Red Chillies Entertainment he produced popular shows like Coke Studio, MTV Unplugged, and Disney’s first India production ‘Ishaan’. He has also directed the critically acclaimed feature film, Shaurya.
Commenting on the same, Samar Khan said, “IN10 Media’s vision for Juggernaut Productions and for the media network is unique and exciting. The market for digital entertainment, especially through long-form web series is burgeoning and we have built a strong team of creative and writing talent that I am confident will create some engaging lean-forward viewing experiences.”