IMCL appoints Pankaj Sardana as business head-North of InDigital
MUMBAI: IndusInd Media and Communications Ltd (IMCL) has appointed Pankaj Sardana as business head North India of its digital cable TV service InDigital. He joined the company on 1st March and will be responsible for the revenue management, expansions, new territories, and overall business progression of IMCL.
Sardana has a work experience of over 20 years. Prior to IMCL, he was business head – FTTH at Hathway Patiala Cable Private Limited (HPCPL). The company provides cable TV services in Punjab, Himachal Pradesh, Haryana and Union Territory of Chandigarh.
He was involved in the operations of CATV digitisation in PHCHP, Infrastructure, Technology, Operations & Monetisation. He led the verticals technical, CRM, F&A, content /programming, operations & sales.
Prior to Hathway, he also had stints at ZEEL, MediaPro, Zee Turner, Modi Entertainment and Catvision.