Imagine Entertainment ropes in Swati Shetty to spearhead global expansion

MUMBAI: California-based film and television production company Imagine Entertainment has Swati Shetty as the executive vice president, International Content.

In her new role, Shetty will lead global expansion for Imagine. Prior to Imagine, Shetty served as Director-International Originals and Acquisitions at Netflix.

“Swati will oversee international opportunities for global content and collaborate with our new divisions including Documentaries, Kids and Family, and Marginal Media as well as with Film and TV. This role furthers our growth and expansion strategy, allowing us to compete in a global marketplace,” said Imagine co-chair Michael Rosenberg.

At Netflix, Shetty was responsible for building the company’s catalogue and originals’ slate. She secured a global, exclusive deal with Shahrukh Khan’s Red Chillies, a slate of original films including Love Per Square Foot and Lust Stories, and worked on series such as Sacred Games.

“When we met Swati we immediately connected to her passion and storytelling instincts. Her track record has proven her to be an executive who balances both the creative and business aspects of the industry. We are excited to have her join Imagine,” said Imagine Entertainment chairmen Brian Grazer and Ron Howard.

Commenting on her appointment, Shetty said, “I’m excited and grateful for this opportunity to work with Brian, Ron, Michael, and the fantastic team at Imagine. With a growing appetite for unique content rooted in diverse cultures from around the world, I believe it’s an incredible time for the business of storytelling.”

Shetty was the Founder Director of Samosa Stories Entertainment from June 2012 to June 2016 where she Produced Umrika, a film written and directed by Prashant Nair, starring Suraj Sharma (Life of Pi) and Tony Revolori (The Grand Budapest Hotel).

In her role as a President in Balaji Telefilms from May 2011 to May 2012, she was responsible for all strategic decisions towards building a compelling slate of films and seeing them through.

Shetty had also worked with The Walt Disney Company as Director and after less than 2 years she was elevated as an Executive Director – Walt Disney International Productions, India.

As studio head in India, She was responsible for commissioning and acquiring a slate of Disney branded films in the region and seeing them through the production and release. She identified Disney’s first live-action film in India ‘Do Dooni Char’, which was director Habib Faisal’s debut film and a national award winner.

She has also worked with Star India for five years. Shetty is a Pharmacy graduate and holds an MBA degree from Mumbai University.

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