Idea inks content deal with Discovery for its OTT platform, increases live TV offering to 400 channels
MUMBAI: Idea Cellular’s over the top (OTT) platform Idea Movies & TV has ramped up its content offering with the addition of Discovery Communications India’s channels to live TV channel offering.
Through its partnership with Discovery India, Idea will provide its customers access to premium and relevant content through a bouquet of channels – ranging from science and technology, history, adventure, sports, lifestyle and cultural themes such as – Discovery Channel, TLC, Animal Planet, Discovery HD World, Discovery JEET, Discovery Science, Discovery Turbo, Discovery Kids, Animal Planet HD World, TLC HD World, Discovery Tamil and DSPORT.
Idea Movies & TV app now offers over 400 Live TV channels including a large number of niche regional channels across many Indian languages including Bhojpuri, Marathi, and Punjabi.
With over 200 regional channels in the offering, Idea is determined to focus on the differentiated and relevant offering to its user base in all regions. Idea customers will also have access to a wide range of other live TV genres like Music, Movies, News, and Entertainment.
Idea Cellular head digital Sunil Tolani said, “Content is the key driver for digital entertainment apps. We noticed customers’ preference for Live Television on our app and augmented our offering to over 400 Live TV channels. Ever since the launch of Digital Idea apps, a year ago, Idea has built relationships with various broadcasters to bring the best and latest for our customers in their desired language along with other differentiated content offerings. We are also happy to partner with premium broadcasters like Discovery, who bring a wide range of non-fictional content for our customers.”
Discovery Communications India SVP affiliate sales and product distribution Vijay Rajput said, “We are delighted that Idea Cellular subscribers will now have access to Discovery’s bouquet of channels. This is in line with our endeavour to deliver more content, across more screens to more people.”
Idea has also introduced dubbed South Indian content on the Idea Movies & TV app. The app has catch up rights to many famous Hindi serials as well as other regional languages.
The integrated Idea Movies & TV app offers all kinds of videos and TV channels on a single platform in both SD and HD formats. With over 8 million downloads on both iOS and Android platforms, Idea Movies & TV app has been growing in popularity and rating on Playstore, ever since its launch a year ago.