ICC launches tender process for sale of digital content rights for 2019-2023 cycle

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MUMBAI: The International Cricket Council (ICC) has launched the tender process for the sale of digital content rights for ICC events for the period 2019-2023. The ICC will begin issuing the Invitation to Tender (ITT) from 14th August. Potential bidders will be given an opportunity to submit clarifications until 29th August.

The ICC said that this tender process offers organisations a unique opportunity to obtain rights to an attractive digital content package for 12 ICC events over the next four years. It also stated that the recently concluded ICC Men’s Cricket World Cup 2019 saw unprecedented digital success and was one of the most digitally-consumed sports events in history.

The package includes the following events across the 2019-2023 cycle:

ICC Major Global Events:
ICC Women’s T20 World Cup 2020
ICC Men’s T20 World Cup 2020
ICC Women’s Cricket World Cup 2021
ICC World Test Championship Final 2021
ICC Men’s T20 World Cup 2021
ICC Women’s T20 World Cup 2022
ICC Men’s Cricket World Cup 2023
ICC World Test Championship Final 2023

ICC Men’s Qualifying Events:
ICC Men’s T20 World Cup Qualifier 2019
ICC Men’s Cricket World Cup Qualifier 2022

Other ICC Events:
ICC U19 Cricket World Cup 2020
ICC U19 Cricket World Cup 2022

Interested parties are invited to bid for rights across a total of nine territories: The Americas (USA, Canada, Caribbean and South America), Australia, Asia (excluding Indian Subcontinent), Indian Subcontinent (India, Pakistan, Bangladesh, Sri Lanka, Nepal) and Afghanistan, Mainland Europe (excluding United Kingdom and Republic of Ireland), Middle East and North Africa, New Zealand, Sub-Saharan Africa, United Kingdom and Republic of Ireland.

Expressions of interest are sought only from organisations who have appropriate experience, infrastructure, staffing, required resources, capability and financial standing to exploit audio-visual digital content.

All interested companies should submit by email as soon as possible and no later than 1200 (Dubai time) on 29th August 2019 to [email protected] the full corporate legal name, company number and registered office address; and full name of primary contact at the interested company and office address of primary contact (if different from the company registered office); Tax Registration Number if the interested company’s registered office is in the UAE and it is registered for UAE VAT; and any other relevant contact information.

ICC Chief Executive Manu Sawhney said, “With such a unique set of rights available, we have already received tremendous interest from a range of potential partners spanning both traditional and new platforms, all of whom recognise the phenomenal reach of cricket in each market. We have set a high benchmark for our future events and are keen to partner with organisations who share in our ambition to continue to grow and deepen engagement globally in our great sport.”

During the recently completed commercial cycle (2016-2019), digital consumption of ICC content has grown exponentially. The consumption of digital clips during the recently concluded ICC Men’s Cricket World Cup 2019 in England & Wales (CWC19) achieved more than 4.6 billion total views, including 3.6 billion across all ICC digital and social media platforms and more than 3 billion views through short-form highlights and recaps and other match content through ICC channels on Facebook and YouTube.

Over 1 billion clip views from more than 100 million unique users originated from ICC’s diverse portfolio of digital clip licensees across 180+ countries. At an average of 22 million views per match during the ICC Men’s Cricket World Cup 2019, this represents an increase in clip views of 200% over the ICC Champions Trophy 2017 which was also held in England & Wales.

The ICC will produce a range of digital content for the package which will offer in excess of 20,000 individual clips, including match highlights, recaps, in-play key moments and other match and feature content delivering more than 500 hours of content to partners across the four years.


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