I&B min to organise first annual conference of media units

MUMBAI: The ministry of information & broadcasting (MIB) is organising the First Annual Conference of Media Units under it on 13th February at Vigyan Bhawan, New Delhi.

The opening session of the conference will be chaired by Col. Rajyavardhan Rathore, Union Minister of State (IC) for Information & Broadcasting and Youth Affairs & Sports.

The conference aims to give a unique platform to the officers of the Indian Information Service (IIS) working under different Media Units to converge at an All-India level where they can discuss and deliberate upon the emerging areas of the evolving communication paradigm.

Through the conference, the ministry aims to strengthen synergy between the Media Units in order to ensure last mile delivery, while simultaneously brainstorm the use of new technology in communication.

The participants will also discuss the ways of using Social Media to reach target audience groups and push the boundaries of communication outreach in terms of geographical and cultural barriers.