Hungama TV launches campaign to promote festive offer pricing

MUMBAI: Hungama TV has launched a marketing campaign to promote its Tyohaar ka Upahaar offer under which the channel is available for Rs 1 per month.

The channel launched an interesting campaign which highlights the significant role that animated characters play in the lives of kids today. Over the years, Shinchan has become one of the most popular characters and truly embodies the fun spirt of Hungama.

Backed up by this insight, the campaign showcases a day in the life of a young and an avid Shinchan fan and centers around the everyday situations that make him miss his beloved companion. His friend then decides to step in and informs him that he can watch Shinchan on Hungama TV for only Rs 1.

“Our endeavour has been to make our stories and characters easily accessible to every household in the country. Hungama TV has always been a favourite amongst kids and with this promotional Tyohaar Ka Upahaar offer, we hope to reach out to more kids and have them subscribe and celebrate this festive season with us. This also will allow our trade partners to provide an enhanced offering to their consumers,” said Star India President – Distribution Gurjeev Singh Kapoor.

“The content on Hungama TV has always reflected our core philosophy of creating experiences that energises kids with fun and laughter and our stories and characters, including Shinchan, truly celebrate childhood as seen in the campaign. Keeping with the festive spirit, we will also be bringing in more exciting shows that promise adventure, comedy and a fun-filled ride for our young viewers,” said Star India Head – Infotainment, English and Kids Anuradha Aggarwal.

The channel has lined up a strong content with fresh programming all the way till December 2019. This includes movie premieres, specially curated blocks, new seasons and episodes across local animation as well as international shows.

Hungama TV will be showcasing the best of Hungama shows in curated block ‘Dabaang Diwali’ followed by the premieres of two Pokémon movies – ‘Pokémon Arceus Aur Jeevan Ka Jewel’ and ’Pokemon Zoroark Mayajaal Ka Ustaad’.

The channel will also celebrate Children’s Day with a programming special titled ‘The Chotay Ustaad’ and follow it up with movie festivals with ‘Shinchan’ films along with new episodes of ‘Selfie with Bajrangi’, ‘Shinchan’ and ‘Inspector Chingum’ – all in the coming festive season.

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