Hungama Play’s ‘Damaged 2’ receives over 43.2 mn episodic views in 30 days
MUMBAI: Damaged 2, the second installment of Hungama Play’s original show, has received over 43.2 million episodic views in 30 days since its launch on 14th January 2020. The first season of the show had received over 20 million views within the same time frame from its launch in 2018.
Aided by a robust distribution strategy, Damaged 2 reached an audience of over 150 million worldwide. Besides Hungama Play, the show is available to stream through Hungama Play on Vodafone Play, Idea Movies & TV, Airtel Xstream App, Amazon Fire TV Stick, Tata Sky Binge, MX Player and Android TVs. Further, Hungama’s association with Xiaomi also enables consumers to watch the show via Hungama Play on Mi TV.
Speaking about the show’s success, Hungama Digital Media COO Siddhartha Roy said, “Over the last two years, we have built a compelling library of original shows that defy conventions and explore bold, differentiated narratives. At the same time, we have strengthened our distribution network to ensure that we are able to offer our content to a global audience. Damaged 2’s success is a testament to our belief in the power of combining interesting storytelling with robust distribution. We hope to increase our reach and viewership even further with our upcoming slate of originals.”
Like the first season, Damaged 2 is a psychological crime drama with a strong female protagonist at the centre of the story. With an added thrill of supernatural elements, the new season features a new story and stars Hina Khan and Adhyayan Suman in the lead.
The story takes place in a homestay run by Gauri Batra (Hina Khan) and Akash Batra (Adhyayan Suman). When a little girl visiting the homestay goes missing, the facade of their seemingly perfect life is broken. As the prime suspects in the ongoing investigation, the Batras must now do everything in their control to continue hiding their secrets while also dealing with a ghost.