Hungama Play launches Marathi original ‘Shree Kaamdev Prasanna’
MUMBAI: Hungama, India’s leading digital entertainment company, today launched a new Marathi original show, ‘Shree Kaamdev Prasanna’ on its over the top (OTT) platform Hungama Play. Releasing in Marathi and Hindi, the show stars Maharashtra’s King of Comedy, Bhau Kadam in the titular role of Lord Kaamdev, along with popular Marathi actors, Sagar Karande, Bhagyashree Mote, Vinay Yedekar and Asha Shelar.
The show revolves around the misadventures of Milind, a 35-year-old introvert who is shy around girls. Through a divine intervention gone wrong, Lord Kaamdev, the God of Passion, is sent to Earth to help him, turning Milind’s life into a comic mess but becoming his friend in the process. Shree Kaamdev Prasanna is produced by Hungama Digital Media and CafeMarathi and directed by Sandeep Naware.
Starting today, the show will be available to stream on Hungama Play, Hungama’s video-on-demand platform. Leveraging its strong distribution network, Hungama will deliver the show to an audience of over 60 million in more than 190 countries. Shree Kaamdev Prasanna will also be available to stream through Hungama Play on Vodafone Play, Idea Movies & TV, Airtel TV, Amazon Fire TV Stick, Tata Sky Binge, SHAREit, and Android TVs. Additionally, Hungama’s association with Xiaomi will enable consumers to watch the show via Hungama Play on Mi TV.
Speaking at the launch of Shree Kaamdev Prasanna, Hungama Digital Media COO Siddhartha Roy said, “Unique stories with interesting narratives and universal appeal are some of the important aspects that drive Hungama’s original programming. Shree Kaamdev Prasanna is our second original show in Marathi and narrates a story that will appeal to people around the world. Staying true to our commitment of building a multi-lingual and multi-genre library, the show will be available in both, Marathi and Hindi. We expect our regional library to drive growth for us and help us increase our user base in non-metro markets by 2X.”
CafeMarathi co-founder and CEO Nikhil Raibole said, “Our mission at CafeMarathi is to create content that is engaging and entertaining. Shree Kaamdev Prasanna is a comedy that will keep the viewers engrossed from the first scene itself. We are glad to work with Hungama once again and are certain that their robust distribution strategy will deliver the show to millions of viewers around the world.”
In the show, Sagar Karande plays Milind, an introvert who simply cannot talk to girls. Concerned about the fact that her son might never meet a potential match, his mother (Asha Shelar) prays to Lord Krishna to help her son. In a hilariously twisted situation, her prayers are heard by Lord Chitragupta (Vinay Yedekar), Yama’s assistant, who decides to send Lord Kaamdev (Bhau Kadam) to Milind’s aid. Armed with a mantra taught to him by Kaamdev, Milind receives an incredible gift to be invisible and read the minds of girls around him. But there’s a catch! He becomes visible again if he gets aroused! Kaamdev’s assistance, as much as a boon for Milind, gets him into comically bizarre situations. But as Kaamdev helps Milind win over the love of his life, Shivani (Bhagyashree Mote), the two also form a strong bond with each other and discover true friendship.
Speaking about the show, Shree Kaamdev Prasanna director Sandeep Naware said, “It was an honour to direct Bhau Kadam along with the entire cast of the show. It is a light-hearted comedy show that follows our amazing duo of Milind and Lord Kaamdev. I am excited and glad that I got an opportunity to associate with CafeMarathi and Hungama for my debut in the world of digital entertainment.”