Hungama Play in strategic partnership with China’s Skyworth

MUMBAI: Hungama Play, a leading video on demand platform owned by Hungama Digital Media, today announced an expansion of its distribution network by partnering with Skyworth, one of the leading Chinese consumer electronics brand.

With this association, Hungama Play’s multi-lingual and multi-genre library comprising movies, TV shows, kids’ content, short-format videos, and original programming will be available to stream on Skyworth smart TVs and Metz TVs, the premium range of smart TVs owned by Skyworth.

Users of Skyworth smart TVs and Metz smart TVs will gain access to over 5000 films in English, Hindi, and regional languages, in addition to more than 1500 short films.

The library also includes 7500+ hours of kids and television content in multiple languages, along with over 150,000 short-format videos across various genres like music, film gossip, humour, spiritual and more. In addition to this, users will be able to enjoy Hungama Originals – original shows with unique narratives and storytelling.

Speaking about the association, Hungama Digital Media COO Siddhartha Roy said, “Over the years, Hungama has created a robust distribution network across various platforms all over the world, ensuring a vast reach for our content partners and a multi-lingual, multi-genre library for viewers. We are glad to associate with Skyworth and are certain that this will allow users to enjoy an engaging and wholesome entertainment experience on their Skyworth and Metz TVs.”

Skyworth India Electronics MD Criver Liu said, “India is a key market for us and we are glad to partner with one of the leading OTT platforms in the country. We are certain that our users will appreciate the diversity and quantum of the content offered by Hungama Play. With this association, we hope to strengthen our user engagement and provide them with an extensive content library.”

Besides a web platform and apps on the Google Play Store and Apple Store, Hungama Play has created multiple customer touchpoints through a robust distribution network. Users can stream content through Hungama Play on Vodafone Play, Idea Movies & TV, Airtel Xstream App, Amazon Fire TV Stick, Tata Sky Binge, MX Player, Mi TV and other Android TVs.

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