Hungama Play expands its library through content deal with BBC Studios
MUMBAI: Hungama Play, a premium video on demand (VoD) platform owned by Hungama Digital Media, has premiered a slate of critically acclaimed TV shows from BBC Studios. Available as a result of a long-standing partnership with BBC Studios, these shows include BAFTA winner ‘Happy Valley’, cult comedy ‘Yes, Prime Minister’, Golden Globe winner ‘Top of the Lake’, Emmy nominated ‘Fleming: The Man Who Would Be Bond’ and ‘Almost Royal’.
Hungama will leverage its distribution strengths to give the shows a wide release. Besides Hungama Play, the shows will be available to stream through Hungama Play on Vodafone Play, Idea Movies & TV, Airtel TV, Amazon Fire TV Stick, Tata Sky Binge, SHAREit, and Android TVs. Additionally, Hungama’s strategic association with Xiaomi will also enable users to watch the shows via Hungama Play on Mi TV.
Speaking about the new BBC content, Hungama Digital Media COO Siddhartha Roy said, “Hungama Play offers a diverse, multi-lingual and multi-genre library of content. Our partnership with BBC has helped us strengthen our library further by adding award-winning and critically acclaimed TV shows to our content offerings. We are certain that the new shows will offer our audiences a chance to explore content that is enriching, distinct and unique.”
BBC Studios Sales Director, South Asia Stanley Fernandes said, “BBC’s content is well-appreciated by viewers and critics alike, around the world. Our shows are known to be path-breaking and driven by strong stories and characters. We are glad to premiere five of our most-watched shows on Hungama Play. We are certain that Hungama Play’s strong distribution network will make the content available to the viewers readily and easily.”
The shows join Hungama Play’s extensive library of over 5000 films in English, Hindi and regional languages, over 1500 short films, 7500+ hours of kids and TV content in various languages and more than 150,000 short-format videos across genres like music, films, and humour.