Hungama looks to grow OTT subscribers through Flipkart partnership
MUMBAI: Hungama, India’s leading digital entertainment company, has partnered with Flipkart, India’s leading e-commerce marketplace, to offer Flipkart consumers easy access to its premium services.
Shoppers on Flipkart will now have the option to redeem Flipkart SuperCoins, for a premium subscription of Hungama Music, a leading music streaming platform in India and Hungama Play, one of the most popular video streaming platforms in the country. This membership can be accessed in the ‘Flipkart Plus Zone’ on the Flipkart platform.
The partnership with Hungama enables Flipkart consumers to earn a year-long subscription for Hungama Play Pro in exchange for 200 SuperCoins, or Hungama Music Pro in exchange for 100 SuperCoins. The partnership will also enable consumers who aren’t Flipkart Plus members to earn 3-month subscriptions for Hungama Play Pro and Hungama Music Pro by redeeming 50 SuperCoins on each platform.
Speaking about the association, Hungama Digital Media COO Siddhartha Roy said, “At Hungama, we have always believed in creating enriching experiences for our users. We were the first in the industry to gamify streaming and create an innovative loyalty program of our own called Hungama Rewards. This program rewards users for every action they take on our music and video platforms allowing them to exchange the coins earned for exciting physical merchandise and digital experiences. Our partnership with Flipkart leverages natural synergies between the two programs and takes our commitment to gamification a step further while making shopping a rewarding experience for their users.”
Speaking about the partnership, FlipkartVice President, Growth & Monetisation Prakash Sikaria said, “With SuperCoins, our customers will now be rewarded for doing everything they love while gaining access to a host of never-before-seen rewards and services, offering greater value, flexibility, and choice. We are delighted to partner with Hungama, a leader in the field of digital entertainment while giving our consumers the platform to enjoy Hungama Music and Hungama Play’s premium library of music, movies, short-format videos, original shows and more.”
With a Hungama Music Pro subscription, consumers can enjoy ad-free access to over 10 million songs and music videos in 20+ Indian and international languages. Users are offered HD quality music, along with unlimited audio and video downloads. This is in addition to its bouquet of original content, online radio channels, and curated playlists.
A Hungama Play Pro subscription allows users to view the platform’s premium library comprising over 5000 films in English, Hindi and regional languages, more than 1500 short films, 7500+ hours of kids and television content in multiple languages, along with over 150,000 short-format videos across various genres like music, film gossip, humour, spiritual and more. Besides this, the subscription also gives users access to Hungama Originals, Hungama Play’s original shows.