Hungama launches original youth comedy ‘Boys with Toys’ on Hungama Play
MUMBAI: Hungama, India’s leading digital entertainment company, has launched its latest original show, ‘Boys with Toys’. A youth comedy, the show revolves around the lives of Adi and Jiggy, both in their early 20s, who share an apartment in Mumbai and are bored with their dead-end jobs.
Keen to have some adventure in their lives, the boys are overjoyed when Jiggy’s late uncle leaves behind an inheritance for them. Expecting it to be at least a crore of rupees, the boys are surprised beyond belief to receive the inheritance in kind, in the form of sex toys. They must now figure out the utility of each sex toy and find a way to sell them to pay their bills, and in the process face wildly funny situations that turn their lives into a comic frenzy.
Produced by Viniyard Films, Boys with Toys is directed by Rahul Aggarwal and stars Rishab Chadha(Drishyam, Lupt), Umang Khanna, Anisa Butt(Yeh Jawaani Hai Deewani, Half Girlfriend) along with Abhishek Bajaj(Student of the Year 2).
Starting today, the show will be available on Hungama Play, Hungama’s video-on-demand platform and will benefit from Hungama’s distribution strengths, reaching an audience of over 60 million worldwide.
All episodes of Boys with Toys will also be available to stream for free through Hungama Play on Vodafone Play, Idea Movies & TV, Airtel TV and SHAREit. Users can also watch it on Amazon Fire TV Stick and other Android TVs. Additionally, through Hungama’s association with Xiaomi, consumers will also be able to watch the show via Hungama Play on Mi Video and Mi TV.
Speaking about the latest original show, Hungama Digital Media Founder and CEO Neeraj Roy said, “Hungama Originals allow us to explore narratives that are unique to the digital medium and can be appreciated by a global audience. Boys with Toys is a story that will appeal to the youth due to its universally relatable theme and setting. We are certain that our compelling content line-up and robust distribution strategy will help us increase our user base on Hungama Play by 2x by the end of FY2019.”
Ashvini Yardi said, “Storytelling has undergone a tremendous shift in the last 2 years. Besides becoming platform agnostic, varied stories are now finding a wider audience due to the pervasiveness of the digital medium. We are delighted to have created a super fun show like Boys with Toys – a story that will resonate with youth across cities, big and small, and are glad that Hungama Play’s strong distribution network will deliver the show to viewers across the world.”