Hungama launches ‘Boys with Toys 2’ on its OTT platform
MUMBAI: Hungama, India’s leading digital entertainment company, has launched the second season of its hit original youth comedy, ‘Boys with Toys’. The first season of the show was appreciated by the viewers, receiving over 17 million episodic views since its launch.
In its second season, the show will take forward the hilarious misadventures of Adi and Jiggy, its protagonists who find themselves at the helm of running a business that they know nothing about. The show is produced by Viniyard Films, directed by Rahul Aggarwal, and stars Rishab Chadha (Dhrishyam, Lupta), Umang Khanna, Anisa Butt (Yeh Jawaani Hai Deewani, Half Girlfriend) along with Abhishek Bajaj (Student of the Year 2).
Starting today, the show will be available to stream on Hungama Play, Hungama’s video on-demand platform. Hungama will leverage its robust distribution network to deliver the show to an audience of over 110 million worldwide.
Boys with Toys Season 2 will also be available to stream through Hungama Play on Vodafone Play, Idea Movies & TV, Airtel Xstream App, Amazon Fire TV Stick, Tata Sky Binge, SHAREit and Android TVs. Additionally, Hungama’s association with Xiaomi will enable consumers to watch the show via Hungama Play on Mi TV.
Speaking about the latest original show, Hungama Digital Media Founder and CEO Neeraj Roy said, “Hungama Originals have helped us push the boundaries of content available on the digital medium. Locally relevant, yet guaranteed to entertain a global audience, our original shows narrate stories that are unavailable on the traditional medium. We are delighted to launch a new season of Boys with Toys, a show that was loved by a young demographic worldwide. We are certain that our content strategy and distribution network will help us increase our user base by 2X in FY2019.”
Viniyard Films Founder Ashvini Yardi and the Producer of Boys with Toys 2 said, “The first season of Boys with Toys received an incredible response from the audience. Season 2 promises to pack in even higher doses of humour and fun. The show is riddled with moments that are sure to make it the perfect weekend watch for the audience. We are certain that the youth, across big and small cities, will enjoy the new season of the show as much as they loved the previous one.”
In the previous season, Adi and Jiggy, unexpectedly receive an unusual inheritance – multiple boxes of sex toys, from Jiggy’s late uncle. Bored at their dead-end jobs, the two boys give up their routine existence for a life of excitement and begin running a sex toy shop – a business that they don’t know anything about.
The new season sees the two boys try and build their business even further. Each new order comes with unique and entertaining complications that they must overcome to make their venture a success, turning their lives into a comic frenzy. At the same time, they must also deal with hysterical situations that arise due to their clueless mothers and grandparents visiting them, potential love interests who don’t turn out to be what they seem and a landlord who just won’t stop being nosy.