Housefull 4 premiere on Star Gold garners 2.15 cr impressions

MUMBAI: Akshay Kumar starrer Housefull 4 premiere on Hindi movie channel Star Gold has garnered 2.15 crore impressions in urban + rural (U+R) HSM, as per BARC India data for week 52.

In urban HSM, the movie premiere notched 1.54 crore impressions while in rural HSM the figure was 61.22 lakh. The premiere has propelled the channel to the number 1 position in urban as well as U+R HSM with 48.5 crore impressions.

In a statement, the channel state that the movie achieved a massive reach of 57 million.

Set in modern-day London, Housefull 4 is the story of Harry, Max and Roy, three brothers who are in fact the reincarnations of members of a royal household from 1419 Sitamgargh in India. Akshay Kumar, Bobby Deol, and Riteish Deshmukh played the three lead roles.

“We are delighted to see the love and appreciation that Housefull 4 has received on its world television premiere. The success of this premiere has also validated our content strategy to back family-friendly entertainment that can reach out and touch everyone,” a Star India spokesperson said.

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