Hotstar to offer virtual reality experience to viewers for IPL
MUMBAI: Star India’s video on demand (VoD) service Hotstar will stream the Indian Premier League (IPL) in Virtual Reality. The broadcaster promises that the immersive VR experience will make it possible for fans to come closer to the high-octane matches within the comfort of their homes.
Moreover, viewers will also be able to select camera angles and commentary language of their choice, offering further customisation through the “Super-fan feed”. In addition, fans will be able to enjoy a social experience on Hotstar with cricket emojis to enhance the viewing and sharing experience.
The interplay of TV and Digital offers advertisers an unprecedented opportunity to build brands across platforms. To celebrate creative excellence and the use of multi-media, Star India announced the Star Reimagine creative award a recognition of the top two advertisers in IPL.
As had been reported earlier, Star India has done away with the 5-minute time lag between TV and digital. The IPL 2018 will broadcast simultaneously on Star Sports networks and Hotstar. The target is to reach 700 million viewers through TV and digital.
The event will be broadcast in six languages (English, Hindi, Tamil, Kannada, Bengali, and Telugu) on Star Sports network. It will also have a Super Fan Feed on Star Sports Select in English.
For the upcoming auctions, fans for the first time will be able to get their voice heard by voting for their favourite players at vivoiplelection.hotstar.com for ‘Election se Selection’ campaign on the network.
Speaking about the VR initiative, Star India MD Sanjay Gupta said, “Over its 10-year journey, the IPL has grown into the single biggest property by far on Indian television. And now that it is on the Star India network across both, television and digital, we are set to use the confluence of technology, consumer insight, and experience in cricket coverage, to broaden the outreach and experience even further. The Vivo IPL 2018 will be a 6-month-long fiesta with new-age technology putting fans at the heart of the experience. We are confident that the VIVO IPL 2018, as re-imagined by Star India, will empower viewers, advertisers and the media and entertainment ecosystem of India with greater convenience and viewing pleasure, audience deliveries and all-round growth.”
BCCI CEO Rahul Johri said, “Over the last decade, the BCCI has transformed the Indian Premier League from a radical new idea into India’s biggest sporting phenomenon and despite the scale of its success, the sky remains the limit for the VIVO IPL 2018. In Star India, we have a partner that not only believes in the immense potential of the IPL but also believes in pushing the boundaries of sports broadcasting, which gives it the power and ability to take the IPL to even greater heights. With even richer content across a six-month entertainment calendar, we are happy it will delight a much larger number of cricket lovers across the length and breadth of India.”