Hotstar rolls out another TVC for its IPL 2019 campaign #KoiYaarNahiFar
MUMBAI: Hotstar, India’s largest premium video streaming platform, has added another story to the Indian Premier League (IPL) 2019 campaign, #KoiYaarNahiFar. Conceptualised and created by the DDB Mudra Group, the new TVC features a small-town Indian superhero, played by actor Shashank Arora, inviting his other superhero friends to watch the game with him.
Unfortunately, his friends are stuck using their powers for some underwhelming, household work, making it difficult even for the ostensibly powerful local superhero group to come together. Finally, Hotstar connects the superheroes through its first-ever social cricket-watching experience, ensuring that they don’t miss out on the unmatched joy of watching the game with each other.
This new TVC has been rolled out in three languages, Hindi, Tamil and Telugu, and is also available across Hotstar’s social platforms. Continuing its tradition of being a game-changer in the space, Hotstar is ensuring IPL 2019 is an exhilarating affair for all its users.
With ‘Koi Yaar Nahi Far’, the streaming giant is bringing people together irrespective of their location giving viewers the opportunity to invite their friends and family to Hotstar, watch the matches, and participate in the Watch ‘N Play game together. Fans can compete and see where they stand against their friends and family through the new social leader board.
They can also make their voices heard by chatting about the match or their Watch ‘N Play experience, not only with their friends and family, but also with experts and celebrities. In an interesting product integration, winners of the Watch ‘N Play games can redeem their points courtesy the exclusive partnership with Amazon Pay.
Hotstar has claimed that IPL 2019 has garnered 135 million viewers in the first three days of the tournament itself. This figure is 2.2X the reach and 2.2X the watchtime of the first three days of last year’s IPL. Collectively, Hotstar aims to reach 300 million viewers through the course of IPL 2019.