Hotstar beefs up premium content offering through strategic tie-up with Hooq
MUMBAI: Star India-owned video on demand (VoD) platform Hotstar has inked a strategic partnership with over the top (OTT) platform Hooq.
As part of the partnership, Hooq’s 6,000-hour catalogue of Hollywood TV shows and movies made available to Hotstar Premium users. The partnership, in turn, enables Hooq to leverage Hotstar’s over 150 million monthly active users.
As a result of this partnership, the catalogue for Hotstar Premium subscribers will expand to include thousands of Hollywood titles and same-day telecasts of latest seasons of Hollywood TV series such as The Big Bang Theory, Arrow, The Flash, S.W.A.T., The Goldbergs and Hooq Originals like The Oath.
They will also be able to choose from Hollywood blockbusters and classics, including Wonder Woman, Harry Potter, Spider-Man and Pulp Fiction, and enjoy their viewing experience on any device at any time.
The growing interest of Indian viewers towards Hollywood content marks an opportune moment for Hooq to expand its content distribution channel, and partnering with Hotstar provides it the most compelling platform to create impact in the Indian market, the statement read.
Talking about the partnership, Hotstar CEO Ajit Mohan said, “Hotstar Premium’s English catalogue is unlike anything you’ll find on any other platform in the world – an aggregation of content from across studios and content producers at a single destination. This partnership with Hooq, with its portfolio of curated blockbuster Hollywood content, seals the argument – for an English content fan, there is nowhere else to go.”
Hooq CEO Peter Bithos said, “We are so pleased to announce this collaboration with Hotstar that combines their reach with our offering as the ‘Home for Hollywood’ in India. With the appetite for Hollywood content in India growing at a furious pace, we are poised to offer the Indian customer easily accessible and a very affordable way to watch the best of Hollywood. This partnership with Hotstar underscores our commitment to satisfying the Indian market’s appetite for on-demand content.”
Hotstar Premium business head Prabh Singh added, “When it comes to English content, Hotstar Premium is uniquely placed. It boasts titles from global studios like HBO, Disney, Showtime and Fox and now with Hooq, iconic shows like The Big Bang Theory, The Flash, S.W.A.T and even cult classics like Friends will also be in the fold. Regardless of mood, genre preference or which side of the superhero debate you sit on, Hotstar Premium is the single destination where English content consumers find everything. The partnership with Hooq firmly strengthens that position.”
Hooq India MD Zulfiqar Khan commented, “This is the start of a great relationship between Hooq and Hotstar in India. We are excited to bring to life a wealth of content for a new audience. The OTT market is an exciting space and our belief is that it is imperative for consumers to have easy access to content. With this Hotstar partnership, Hooq takes another step forward in becoming the service known as the ‘Home of Hollywood’ on major platforms”