Hockeycurve woos digital news publishers with dynamic creative packages for counting day
MUMBAI: Hockeycurve, a leading marketing technology startup, has launched Dynamic Creative (DCO) packages for digital news publishers to capitalise on the counting day fever.
Ideal for news sites, apps and OTT platforms with Live news channels, this dynamic creative solution will be a great way to reach out to consumers who will be on the lookout for comprehensive election coverage that will determine the fate of the world’s largest democracy.
As a part of the package, Hockeycurve will provide dynamic creatives with real-time election results from 100+ cities, 500+ constituencies in 10+ regional languages. These ready to use templates will be integrated with advertiser programmatic stack to create a differentiated marketing campaign for the big day.
Hockeycurve has signed up ZEE5 and is in conversation with several other OTT and news platforms for this offering.
Hockeycurve Founder & CEO Aditya Jagtap said, “Election results, be it for state assemblies or local body elections, have always been critical for a politically inclined nation like ours. And here we are talking about the Lok Sabha! DCO is the ideal way for digital news brands to acquire quality new users, activate old users, improve platform concurrency and increase app downloads.”
Recently, Hockeycurve had launched SportsPlex.pro, the world’s first Artificial Intelligence (AI) powered suite for sports. SportsPlex.pro uses AI to pick up exciting moments from live sporting events to create power-packed digital campaigns for brands to engage with audiences in real time. Hotstar and ESPN are among top platforms that had used SportsPlex.pro to optimise their campaigns in the recently concluded IPL season.
Since its inception in 2016, Hockeycurve has created a diversified range of technology first advertising solutions to help brands create effective digital marketing campaigns. The product suite includes a custom ad server, a recommendation engine, and a dynamic creative suite.