HockeyCurve introduces AI-powered suite for sports & sporting events

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MUMBAI: HockeyCurve has introduced Artificial Intelligence (AI) powered suite for sports & sporting events. HockeyCurve’s SportsPlex.pro marketing suite for sports is being deployed by Hotstar and ESPN for optimising their campaigns during the ongoing Indian Premier League (IPL) season.

A leading marketing technology startup founded by former Housing.com employees, HockeyCurve has introduced SportsPlex.pro to enable sports brands to engage with its audiences in real time. SportsPlex completely automates all aspects of marketing any live sports event.

It seamlessly integrates with an advertiser’s programmatic media buying system, produces millions of personalised creatives for major digital channels apart from unlocking maximum inventory value for digital content publishers.

Commenting on this unique platform, HockeyCurve Founder & CEO Aditya Jagtap said, “Our problem-first approach, as opposed to a product first one, has helped us create path-breaking solutions for customers. Our existing array of offerings have helped us create and successfully deliver close to 130+ AdTech and MarTech projects for leading brands. We have made deep investments in AI and ML to create proprietary technology stacks from scratch to optimise marketing ROI.”

HockeyCurve has stated that SportsPlex.pro has executed more than five campaigns worth Rs 1.5 crore so far and is already offering more than 300% increase in CTRs and a 100x increase in ROI.

HockeyCurve co-founder & business head Harshwardhan Dave said, “With the advent of e-gaming and increased live streaming of sporting events online, there was a need for an effective digital marketing tool that adapts itself to ground realities, literally. With SportsPlex.pro, moment marketing is going to be elevated to a whole new level.”

The Cricket World Cup is the next big live sporting event in the offing and HockeyCurve is confident that with the success of SportsPlex.pro in the current IPL season, brands and platforms alike will turn to them for a truly revolutionary digital marketing campaign with phenomenal ROI.


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