Hindi GECs launched 10 new shows in Jan-Feb
MUMBAI: Hindi GECs launched 10 new shows in the month of January and February in order to keep pace with the changing content preferences of their audience.
Even as existing Hindi GECs Colors, Star Plus, Sony Entertainment Television (SET), &TV, Zee TV and Star Bharat launched 10 shows in the first two months of the year, the market saw the entry of Discovery Communications India’s GEC Discovery Jeet.
The channel made its debut in the market on 12 February with a line-up of eight shows which included Swami Ramdev: Ek Sangharsh’, ’21 Sarfarosh: Saragarhi 1897′, ‘Mere Papa Hero Hiralal’, ‘Khan No 1’, ‘Comedy High School’, ‘Gabru: Hip-Hop Ke Shehzaade’, ‘Anjaan: Special Crimes Unit’, ‘Man Vs Wild with Sunny Leone’, and ‘Lucha: Dangal Ke Sultan’.
Star Plus, Sony Sab, Zee TV and Colors launched two shows each whereas SET and Star Bharat launched one show each. The new launches spanned across genres like romantic dramas, romcoms, comedy and reality shows.
Star Bharat launched new fiction show ‘Jai Kanhaiya Lal Ki’ from 1 January at 9.30 pm, every Monday-Saturday. The show is a remake of Star Jalsa’s popular show ‘Bhojo Gobindo’ and replaced ‘Ayushmann Bhava’.
‘Jai Kanhaiya Lal Ki’ revolves around three key characters – Janki Nath Chaudhry, Dali, and Kanhaiya. It narrates the story of a rich grandfather Janki Nath Chaudhary (Dipankar De) and his spoilt granddaughter Dali (Shweta Bhattacharya) whereas Vishal Vashittha came on board as Kanhaiya who plays the character of Bawarchi on the show.
SET debuted its premium sub-brand SET Originals with the launch of magnum opus historical show ‘Prithvi Vallabh’ on 20 January, every weekend at 8 pm.
Produced by Aniruddh Pathak under the banner of Writers Galaxy Studio, the story revolves around two kings Prithvi Vallabh and Tailap of neighbouring kingdoms. Prithvi Vallab of Avantipur is a kind and just king whereas Tailap is his opposite. Tailap with the help of his sister Mrinalvati and another neighbouring king Bhillam manages to capture Prithvi Vallabh. The show features his battle to free himself and his country.
Through SET Originals, the channel is looking forward to offering premium content to viewers featuring homegrown formats. The brand will feature shows that are high in production and dealt with unexplored subjects. It also plans to provide a platform for upcoming producers and directors to feature their shows. The shows featured under the brand are finite series which will go on-air only when it is done the filming, following the film module.
Sony SAB launched fiction comedy show ‘Jijaji Chhat Per Hain’ on 9 January. The show which airs at 10 pm from Monday- Friday is set in Delhi’s Chandni Chowk. Produced by Edit II Productions, the story revolves around Elaichi’s mischiefs and eccentricities, Pancham’s attempts to escape from her tricks and Murari’s wish of getting his daughter to amend her notorious ways and settle down in life.
The channel also launched a comedy caper ‘Saat Phero Ki Hera Pherie’ which looks at the behavioural differences between men and women. Produced by Paresh Rawal & Hemal Thakkar, the show is aired from 27 February at 9.30pm, every Monday-Friday. The show replaced the channels existing show ‘Partners’ at 9.30pm slot, whereas Partners was moved to a new slot of 10.30 pm. With the launch of ‘Saat Phero Ki Hera Pherie’, Sony Sab’s weekday prime-time original programming hours went up to 3 hours.
Star Plus launched non-fiction show ‘India’s Next Superstar’ on 13 February and a comedy show ‘Har Shaakh Pe Ullu Baithaa Hai’ on 19 February. ‘India’s Next Superstar’ is created in collaboration with Karan Johar and Rohit Shetty airs at 8 pm from Monday to Sunday. On weekdays, the show replaced the ongoing show ‘Rishton Ka Chakravyuh’ whereas on weekend the show took the vacant slot of ‘The Great Indian Laughter Challenge.’
The talent reality show brings together Karan Johar and Rohit Shetty on the judge’s panel. The contestants are judged on the basis of their acting and dancing skills. Hosted by Karan Wahi and Rithvik Dhanjani, the show offer its winners a chance to star in a Karan Johar – Rohit Shetty project; a co-production of Dharma Productions, Rohit Shetty Picturez, and Fox Star Studios India.
‘Har Shaakh Pe Ullu Baithaa Hai’ is a slapstick comedy which airs at 10.30 pm every Monday-Friday. The show is about a corrupt and funny politician in his madcap world. The channel along with comedy veteran, Ashwini Dhir, offers its viewer’s slapstick comedy along with political satire through the show. Comedian Rajeev Nigam is also playing the lead on the show.
Colors also launched a combination of non–fiction and fiction show with ‘Rising Star’ and ‘Belan Wali Bahu’, respectively.
Following the success of its debut season, the channel brought back the second season of the interactive singing reality show ‘Rising Star’. The show was launched on 20 January and airs every Saturday and Sunday at 9 pm. The interactive show allows audience participation through the live voting process. Diljeet Dosanjh, Shankar Mahadeva, and Monali Thakur returned to the expert panel, while Ravi Dubey and child artist Parth Dhamija step in as the hosts for this edition of the show.
‘Belan Wali Bahu’ replaced the channel’s popular show Bigg Boss 11 on the weekday at 10.30pm. Co-produced and written by Sarna, Belan Waali Bahu tells the story of Amarnath’s ghost, who stays back to stick with his wife after his tragicomic death.
Zee TV launched two drama series – ‘Aapke Aa Jaane Se’ on 15 January and ‘Kaleerein’ on 5 February. ‘Aapke Aa Jaane Se’, which airs at 10.30 pm every Monday-Friday, explores a bold concept of a younger man falling in love with 35-year-old single mom. Produced by Bodhi Tree Multimedia, the show replaced romantic drama ‘Dil Dhoondta Hai’ which was launched in September 2017.
On the other hand, ‘Kaleerein’ is a romantic drama revolving around a small-town girl Meera from Punjab, who chooses to assert her individuality against the reality of bride grooming schools that are mushrooming all over Punjab; schools that prescribe a bucket-list of must-have qualities for a bride to land the perfect groom. Produced by Triangle Films, the show airs every Monday–Friday at 7.30 pm. The show replaced ‘Aisi Deewangi Dekhi Kahi Nahin’.