Hindi GEC Manoranjan Grand to be relaunched as a Bhojpuri GEC from Apr
MUMBAI: Creative Channel Advertising and Marketing (Manoranjan Group) is revamping its recently launched Hindi GEC Manoranjan Grand by converting it into a Bhojpuri GEC.
The company will spend Rs 10 crore on the channel revamp initially. It has already invested Rs 30-40 crore on the Hindi GEC. It is pertinent to note that the channel was launched on 15th August 2019.
Manoranjan Grand will have a fresh content line-up from 1st April which includes four fiction shows and a library of 150 Bhojpuri movies. The company sees growth potential in the Bhojpuri market.
The channel will focus on key Bhojpuri markets like Uttar Pradesh, Bihar, and Jharkhand besides cities with sizeable population of Bhojpuri speakers like Delhi and Mumbai.
It will have 2.5 hours of fresh content from Monday to Friday. The channel will air two movies a day in Morning and Evening. Devotional content will be aired from 5-7 am in the morning. The broadcaster will have content from genres like classic, thriller, comedy and so on.
Manoranjan Grand is available on DD Free Dish besides other digital cable and DTH platforms.
“We are re-launching Manoranjan Grand as a Bhojpuri GEC as advertisers are looking at the Bhojpuri speaking markets. We see good potential in the Bhojpuri market in terms of advertising. The genre has seen significant growth,” Creative Channel Advertising and Marketing president Sahib Chopra told TelevisionPost.com.
Recently, ZEEL had launched a Bhojpuri movie channel Zee Biskope, which became number 1 in its launch week itself. The company also has a Bhojpuri GEC Big Ganga.
In 2019, the Manoranjan Group had ventured into the Hindi general entertainment space with the launch of Manoranjan Grand. This is the third channel from Manoranjan Group which already owns and operates Manoranjan TV (Hindi movie channel) and Manoranjan Movies (Punjabi movie channel).
At the time of its launch, Chopra had said that Manoranjan Grand will look to plug in the gap in the FTA market due to the exit pay-TV broadcasters. The pay broadcasters had pulled out channels from DD Free Dish following the implementation of the new tariff framework by TRAI.