Hero MotoCorp to continue as Caribbean Premier League title sponsor for three more years

MUMBAI: India’s largest two-wheeler maker Hero MotoCorp has extended its title sponsorship deal with Caribbean Premier League (CPL) for another three years. The extension means Hero MotoCorp will continue their title sponsorship of the Hero Caribbean Premier League until the 2022 season.

Hero MotoCorp has long been a key partner of marquee sporting events – including cricket, soccer, field hockey and golf, in India and across the globe, and the extension of their partnership with the Hero CPL further cements their association with the world-class sport. It also demonstrates the value that Hero CPL is delivering across the globe for the league’s partners and is a further endorsement of the international standing of the tournament in commercial as well as cricketing terms.

Hero CPL chairman Richard Bevan said, “Hero & CPL have become synonymous in every cricket fan’s vocabulary and we are delighted to join hands with the World’s pre-eminent two-wheel automobile company for three more years. It’s true to say that the Hero CPL wouldn’t be the magical event that it is without Hero’s now long and ongoing support. On behalf of the League and our millions of fans, I would like to extend our thanks and gratitude for this continued commitment to the Biggest Party in Sport.”

Hero MotoCorp chairman, CEO Pawan Munjal said, “Hero is pleased to continue its association with one of the world’s most popular and respected T20 franchise tournaments. Having been associated with the Hero CPL from its inception, it is immensely satisfying to see how the tournament has grown and revitalised cricket in the Caribbean. The Hero CPL has been an outstanding launch pad for budding cricketers who are now competing around the world. The extension of our title sponsorship of the Hero CPL is yet another example of our long-term commitment to the promotion of sports around the globe.”

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