Hero MotoCorp comes on-board as Nidahas Trophy title sponsor
MUMBAI: Two-wheeler manufacturer Hero MotoCorp has come on-board as the title sponsor of the T20 tri-nation tournament Nidahas Trophy to be held in Sri Lanka from 6-8 March.
The sponsorship deal was done by ITW Consulting, which has secured the in-stadia advertising and sponsorship mandate for the Nidahas Trophy 2018.
The series is being organized to celebrate the country’s 70 years of independence. The tournament will feature three strong teams from the sub-continent – India, Bangladesh and the host nation, Sri-Lanka.
Hero MotoCorp chairman, MD and CEO Pawan Munjal said, “Cricket continues to be one of the most popular sports in Sri Lanka and we are glad to extend our association with Sri Lanka Cricket. Hero MotoCorp is a youthful brand and has been associated with a variety of sports for over two decades now. This partnership will further enhance Hero’s brand entrenchment in Sri Lanka, which is an important global market for us. I look forward to yet another successful and exciting tournament ahead and wish all the teams the very best of luck.”
Sri Lanka Cricket COO Jerome Lee Jayaratne commented, “Hero as a brand has carved its niche and legacy in the market. We are extremely glad to have them as the Title sponsor and look forward to an enriching affiliation for both stakeholders.”
Hero has been associated with cricket for over two decades in various capacities. The company was one of the Global Partners of the International Cricket Council (ICC). It is currently the title sponsor of the Caribbean Premier League, T20 Cricket tournament in the Caribbean islands.
The company was one of the main sponsors of the recent Sri Lanka tours of the Australian, Windies and England Cricket Teams. Sri Lanka is a key global market for Hero MotoCorp and the Company has been actively promoting sports in the Country.