Helo lines up user engagement initiatives for Bigg Boss Marathi S2
MUMBAI: Helo, India’s leading social media platform, has lined up a slew of initiatives for Bigg Boss Marathi Season 2. The platform has come on-board as the special partner of the reality show, which went on-air on 26th May on Colors Marathi.
The platform is offering its users opportunities to engage with the reality show. Select Helo users will be chosen to become the ‘Caller of the Week’ and get to ask their favourite contestants in the Bigg Boss House quirky and fun questions of their choice. To qualify, users have to post their questions on Helo app using #CallerOfTheWeek and the user with most engaging and interactive posts will become ‘Caller of The Week’.
Helo users have another reason to celebrate as the Wild Card Entry on BBM Season 2 will also be selected from the wide array of Maharashtrian celebrities on the Helo app.
Earlier this year, Helo and Bigg Boss also partnered for Bigg Boss Kannada (BBK), launching an engagement campaign on the app where Helo users got to interact with their favourite BBK contestants by following the trending hashtags #ಬಿಗ್ ಬಾಸ್ ಚಾಲೆಂಜ್ as well as the contestants’ personal accounts. Through the hashtag #ಬಿಗ್ ಬಾಸ್ ಚಾಲೆಂಜ್, Helo users selected tasks for the BBK contestants to perform during the show.
“We’re excited to partner with Bigg Boss again, this time for Bigg Boss Marathi Season 2. At Helo, our mission is to constantly connect our users with their favourite content, in the language that they are most comfortable with. Our collaboration with Bigg Boss Marathi Season 2, which is a crowd favourite, is in line with this mission. Following our previous partnership with Big Boss Kannada (BBK), which saw unprecedented engagement from Helo users with over 200 million combined impressions on the app, we aim to engage more users and set a new engagement benchmark for ourselves by working with Bigg Boss Marathi,” said Helo Content Operations Head Shyamanga Barooah.
Under the partnership, Helo users will also get day to day exclusive updates and gossip about the Bigg Boss house and contestants through the app by following the official handle for BBM. To give users an even more personal touch, the contestants of BBM have also joined Helo to engage with viewers and provide all the latest news and updates from the show.
The second season of BBM started airing on Colors Marathi from 26th May and will end on 25th August. This year, the show is hosted by Mahesh Vaman Manjrekar, an Indian film director, actor, writer, and producer.
Commenting on the partnership, said Viacom18 Business Head – Marathi Entertainment Nikhil Sane, “Bigg Boss Marathi saw phenomenal success in its very first season drawing up to 8.6 million people tuning into the finale episode. With some 5.3 million votes cast during the series, Bigg Boss Marathi was definitely one of the most successful shows on Marathi television. Through our partnership with Helo, we are certain that Season 2 will be a bigger success as we will be able to engage even more users who rely heavily on social media for entertainment.”
Helo’s machine learning powered, visual platform is specifically designed for Indian mobile users who prefer to communicate in their mother tongues. It enables users to create quality content with easy-to-use tools, make new friends, share latest and top trending jokes, memes, status updates, wishes, quotes, shayari and Bollywood news. Available in 14 Indian languages, the app currently has 40 million users, including celebrities, influencers and general users.