Helo joins MTV BCL as exclusive digital media partner
MUMBAI: Social media platform Helo has partnered with MTV Box Cricket League (BCL) 2019 as their exclusive digital media partner. MTV BCL Season 4 starts airing from 29th April from Monday to Friday, 8 pm to 10 pm on MTV.
Apart from the daily dose of entertainment, Helo users will also have access to exclusive behind-the-scenes videos of their favourite celebrities. BCL is India’s only multi-platform on-ground, TV, Digital, Social Celebrity Cricket League with 6 teams, 150+ television celebrities.
The indoor cricket event produced by Balaji Telefilms will bring the who’s who of the Indian television industry under one roof, with six celebrity teams battling it out for the grand trophy.
With this partnership, Helo will be the ultimate online infotainment destination, during the MTV BCL Season 4 giving users their daily dose of entertainment. Helo is set to be the go-to platform providing fans all the latest exciting news and updates around BCL, along with the day-to-day activities of participating celebrity contestants.
“If there’s one thing that brings all Indians together, it’s cricket. We’re thrilled to partner with BCL to bring the perfect blend of cricket and entertainment with celebrities who are widely followed by Indians across the globe. Our platform, available in 14 Indian languages, not only takes BCL into deep corners of the country but also to desis worldwide,” said Helo Content Operations Head Shyamanga Barooah.
MTV BCL owner Ekta Kapoor said, “Today’s social media platforms are the most omnipresent form of media, in some places, it’s relaxed TV sets for content consumption! By collaborating with Helo, India’s biggest celebrities become more real, relatable and accessible to a wider audience.”
Adding his insights, MTV BCL conceptualiser Anand Mishra said, “Owing to the participation of around 150 celebrities in BCL, we feel that there’s the scope of reaching a wider audience in different parts of the country. Our partnership with Helo marks the first time BCL has partnered with any social media platform. We are looking forward to bringing the show to more fans through a platform which connects stars, cricket, and fans from grassroots to global Indians.”