Hathway to launch ‘Celebration Packs’ at lower price points between Rs 200-230
MUMBAI: Multi system operator (MSO) Hathway Digital will be launching customised pack offerings for its customers in order to ensure that consumers can reap the benefits of the new regulatory regime.
In the spirit of festive season, and in the light of reduction in a-la-carte prices by some of the Broadcasters of their channels, Hathway is launching various ‘Celebration Packs’ at lower price points between Rs 200 to Rs 230 for giving maximum value to its consumers thereby bringing consumer delight. These packs are based on extensive market feedback from LCOs and customers over past six months.
The MSO further stated that it would continue to keep innovating and offering better services to all its consumers and LCO partners.
Hathway noted that the average number of transactions per subscriber post the implementation of the new framework is 5 per month. This, it stated, speaks volumes about the freedom of choice now available to the consumer under the new framework.
The company stated that its local cable operator (LCO) partners are embracing technology in a big way to enable consumers to choose a channel as per their wish. As of today thousands of our LCOs are offering online payment options to their consumers to enable hassle-free recharge and instant activation experience, it added.