Hathway launches new service called ‘Hathway Special’

MUMBAI: Hathway Cable & Datacom has launched an ad-free value-added service called ‘Hathway Special’.

Available for all Hathway subscribers, the ad-free service will be offered for a free preview for 30 days, starting 9 February.

Hathway SpecialHathway Special will cater to customers looking for additional services over and above broadcaster channels and will be priced between Rs 15 to Rs 60 per service on a monthly basis.

For starters, subscribers will have a choice of viewing value-added services across nine different genres including the best of blockbusters and music videos. Devotional and animated content for children is also available on Hathway Special.

The company plans to provide at least 30 offerings under Hathway Special catering to more varied genres. The MSO also intends to make available non-linear content.

The new services under the Hathway Special range include:

o   MiniPlex: Blockbuster Bollywood movie premieres

o   Comedy Wala: Classic comedy show to new series; Original clips to comedy tweaked Bollywood clips

o   Lamhe Movie: Timeless classics and heart-warming stories from the bygone era

o   Yippee: Fun Learning and engagement for kids including animated nursery rhymes, moral stories, etc.

o   Garv Shree Swaminarayan: A devotional service for Swaminarayan – Bhakti, Aarti montage in Gujarati

o   Om Shakti: A devotional service for Aarti, Bhajan Jaaps, with live coverage of special events

o   Ibaadat: A devotional service for Tilawat E Quran, Naat Shareef, Hadees Shareef

o   InSync: A Classical Music service with maestros of the field

Said Hathway Cable & Datacom CEO of video business TS Panesar, “At Hathway, we take pride in being the first MSO in the country to launch exclusive and diverse value-added services for all our subscribers. With the addition of the new service Hathway Special, we are empowering our LCOs to further enhance their business in terms of earnings and efficiency. We are sure that Hathway Special will add significant earnings to the LCO just as the Hathway Connect Portal helped in ease of business and improved efficiency for all.”